sean brendan

Last month I attended the huge Ad:Tech conference in San Francisco and have been intending to post some highlights. here we go:

• tons of energy in online advertising
• Noticeable buzz around ad networks
• Test, test, test was a theme present in many sessions.
• Microsoft was well represented by Young Bean Song speaking about Engagement Mapping
• Lots of startups with questionable biz models - How many of the exhibiting companies will be in biz next year? In 5 years? How do they plan to make money?
• Mobile is going to be big, but nobody is quite sure how big or how to get there
• This video shows about what it’s like to attend: http://youtube.com/watch?v=GTmrSb7VF-s
• Recession chatter was present in every session, and all voices said to keep spending money on what you know works and is measurable: http://www.internetnews.com/webcontent/article.php/3741296/RWord+Meets+OWord.htm